Wise Research – The Loyalty Guide 7

Description:

Published by The Wise Marketer, The Loyalty Guide 7 offers 1400+ pages of unrivaled customer loyalty and marketing intelligence in a convenient downloadable PDF format. Packed with up-to-date facts and figures, and details of how to set up, run, measure, and profit from the latest customer loyalty, relationship, mobile and digital marketing strategies, the Loyalty Guide 7 is a must-have for marketing professionals. This report walks you through all the know-how, best practices, practical advice, metrics, reporting, analysis, and bottom-line effects of customer loyalty, and provides guidance from loyalty thought-leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, reduce churn, and increase customer frequency, spending, and share of wallet.