Traffic And Funnels – Linchpin Offer Offer Building Masterclass

If you were already STUCK and STRUGGLING to grow beyond $10K… $15K… or $25,000+ per month before…

And then ALL HELL broke loose thanks to a pandemic and economic armageddon… Now more than ever, you need the ONE THING that’s disaster-proof and recession-proof:

THE “LINCHPIN OFFER”
Serve Your Clients & Take Care of Business…
No Matter What The Economy Is Doing!
Discover How To Create, Validate, Sell and Fulfill Offers That Predictably Bring in $25K, $50K, $75K, Even $100K+ Per Month In Revenue…
Now that everything has changed…
Now that fear and panic drive the agenda of the day…
Now more than ever before…
If you want a business that’s disaster-proof and recession-proof…
You need to NAIL the ONLY thing that practically guarantees you’ll have clients…
For the next few months, the rest of the year, and for as long as you want to have a business.

And what’s that?

But not just ANY offer.
You need a “Linchpin Offer”.
Which is an offer so good…
That it not only SELLS ITSELF…
But it ALSO makes your business RUN like a smooth, well-oiled, money-spitting machine…
WITHOUT you working any harder (you’ll actually work a lot less)…
WITHOUT your economics getting all screwed up… fix your margins, revenue, and increase your profits…
WITHOUT wreaking havoc on your fulfillment… no more late nights, weekends, or drowning in things to get done…
This is the REMEDY for feast-or-famine, confusion…
Chasing after shiny objects…
Spinning your wheels…
Hustling and grinding…
Always in the red, never in the black…
Failure to meet payroll…
Mounting, choking debt…
Never seeing your friends, family, or kids…
Not really having a life at all…
It’s time to end this madness, once and for all.
I’m not going to give you a band-aid and a pill to numb your pain.
This is a surgeon-level precision operation, inside your business, to FIX what’s wrong.
I’m going to give you…
The “pin” that makes your whole business WORK flawlessly (once it’s installed in place)
THIS is what a “linchpin” does:
1.a person or thing vital to an enterprise or organization.
2.a pin passed through the end of an axle to keep a wheel in position.
It snaps into place and makes the whole wheel turn.
Once you snap your “Linchpin Offer” into place, it will hold your business together for you.
It will run like a smooth profit engine.
That’s why it’s about time for YOU to get crystal clear on your offer, once and for all.
So we’ve engineered the most comprehensive training on OFFERS you can get (outside of ClientKit).
And we’re making it INCREDIBLY AFFORDABLE.
Because what I’ve prepared and set aside for YOU…
Is something we have NEVER offered before in this way
And we NEVER WILL again.
No fake scarcity. No hype. No joke.
What we’re prepared and willing to give you RIGHT NOW, for a limited time… is something we WILL NOT do again at this price point.

Why are Chris and I doing this?

• Because we’re not playing small.
• Because we’re playing the long game.
• Because the plans we put in place in 2018 and 2019…. for 2020 (NOW!) are about to kick into gear…
• Because we refuse to leave anyone behind.
• Because we’ll take as many of you with us as we can – kicking, dragging and screaming if we have to…
• Because for the past 3-4 years, we’ve seen the DRAMATIC and UNDENIABLE “night-and-day” change in not just our business but…
• In the business (and lives) of THOUSANDS of our clients and students.
• In the last 12 months TF has produced dozens of 7-figure entrepreneurs and nearly a hundred 6-figure entrepreneurs.
• We’ve taken people from 50+ different industries in countries all over the world…
• Collectively $50M+ per year in CLIENT REVENUE (not including our own).

So…

• If you KNOW you are Commoditized, Undervalued and Under-respected…
• If you KNOW you could provide superior offers, talents, results, programs and experience…
• If you KNOW you that other charlatans out there are taking your clients with circus acts, hype-y, flashy and “stunt man” marketing…

Then I’m NOT going to ask you to comment “OFFERS” below…
But I am going to show you something that has revolutionized how over 20,000+ of our clients and students go about selling.
I’m going to cut-to-the-chase and get straight to the point…
For a Limited Time Only: The Offer Training To End All Other Trainings (That You Won’t Need Anymore)

THE LINCHPIN OFFER MASTERCLASS

Inside, you’ll discover 5 hard-hitting videos (in “Chapters”) that are filled with the How-to, the Know-how, the Step-by-step, the Mindsets, and the Strategies you need…
So you can FINALLY leave behind the questions, the lies, and the confusion…
And design, develop, and deploy a “Linchpin Offer” that people don’t want say no to.
Inside “Chapter 1”, you’ll discover:
How to avoid being seen as a COMMODITY and “like everyone else”. This will also help you set your own prices, define your own value, and NEVER be compared or price-shopped again.
Having a hard time selling what you do? Here’s why you don’t have a “sales problem” but instead an OFFER problem – and there are 2 PIVOTS you need to make to fix this once and for all.
If your prospects are turning you down more often than you’d like… it’s because you’re lacking the “3W’s” of “Linchpin Offer” design.
​The “Google Doc Benchmark”: Think you need a fancy sales page, highly-produced videos or complex sales funnels to get the selling done? WRONG. If you can’t sell “your thing” with a Google Doc, you might as well close up shop… So follow our “G-Doc” plan and sell out before you ever offer anything “in public”.
Don’t skip out on the “V.C Measurement”! Missing these two critical pieces in your offer will set you up to fail. But once you nail it (like we show you how), selling your offer becomes incredibly easy.
​Quickly discover the “1-2-3 Vital Moves” you must make BEFORE you even put together your offer. If you don’t do this, chances are you’re kneecapping your offer before it goes out the door.
​Use the “Big 3 Check” to make sure your “Linchpin Offer” is ready to go and ready to sell before you waste time and money on promoting it.
​“Psychographics-Psychoschmatics-Blah, blah, blah…” — WHO CARES? You don’t need a Ph. D. in human psychology to sell something. There are only a handful of psychological factors that come into play when a prospect is about to buy – You’ll discover exactly which ones and how to trigger them.
​Discover how to build (or re-build) and offer that creates “mass hysteria” in your market – from people who have the money to invest, far above what you’re actually asking for (often paying in full, no questions asked).
​WARNING: Don’t use this for the wrong, immoral reasons! The “hidden mechanics” of the human brain that allows you to prompt people’s natural “cost biases”, helping them see how it’s in their best interest to buy from you. Again, this is powerful. You do NOT have our permission to abuse this!
​What you MUST implement to increase the CERTAINTY and BELIEVABILITY of Outcome of your offer – without adding any more work to your fulfillment.
​Do you know the difference between “Common Offers” and “Contrarian Offers”? No? Maybe? Doesn’t matter because we’ll show you how to design, develop, and deploy ultra-specific “framing” to seal-the-deal in ANY format you’re using (webinar, sales call, order pages…)
This is just what you’ll get in Chapter 1… By the time you get to Chapter 2, you’ll be more than halfway to selling your new Offer…
How to AVOID the biggest mistakes entrepreneurs make with PRICING (with these strategies, you’ll maximize “price elasticity”) and how to make sure your offer is priced EXACTLY RIGHT.
Discover our closely-guarded strategies for “Linchpin Offer Design”. Knowing how to construct your offer is PARAMOUNT to actually SELLING it profitably. We’ll show you every piece, part, and component that helps you do this.
Why you need no less than 2 (but no more than 5) “Linchpin Offer Sub-Pillars” to inject unrivalved believability, certainty, and VALUE to what you’re offering.
​The “gurus” and “experts” out there tell you it’s only about “emotional selling”… But they’re WRONG. Because without the air-tight “Internal Offer Logic” that we’ll give you, you’ll never sell your offer for a dollar… heck, people will ignore you even if you give it away for FREE…
​Stack your “Linchpin Offer Dominos” the way we show you… and you’ll dramatically boost not just your offer conversions but the Lifetime Value of your clients, too.
​Most people stop when they have enough “happy clients”… but NOT YOU. Because you’ll discover how a proper “Offer Ascension” works, setting you up to SERVE your clients with maximum impact – and maximum profit (everyone wins).
​Why you must “Solve Future Problems Now”, and how this one simple strategy can add $5,000… $8,000… even $10,000 to your bottom-line (without creating more work or sleazy pitching).
Let’s be honest… at this point, you’ve been given the “keys to the kingdom”… But, I’m not done helping you, so I’m stacking Chapter 3, 4 and 5 on top of it all…
How to strategically overcome people’s “natural biases” (that usually derail even the most appealing offer) in an ethical way. If what you’re offering is truly valuable (and it should be) then you OWE it to yourself and to your FUTURE CLIENTS to do this right.
Do you have a sneaking suspicion that you’re not charging enough, but you can’t seem to explain what you do the right way? No worries. You’ll discover the 3 ways to position your offer for maximum value.
The “C.B Compound Mechanism” you MUST use to help your prospects see, understand, and FEEL like sitting on the fence will only come back and bite them in the end. Going with you, NOW, will become the only decision that makes sense.
NEVER violate the “Rule of Internal Scarcity”. This is why so many of you are getting “Maybe’s” and “Let me think about it”.
​Everyone tells you about “Positioning” and “Targeting”. They’re all speaking gibberish. What you need is our “Precision Decision Grid” to nail WHAT you’re actually offering – and for WHO…
​Never, ever doubt your worth, your value, and your ability to deliver and fulfill – ever again! When YOU have unshakable confidence in your offer (the way we show you), your prospects will place unshakable confidence in you, too.
Watch as I show you (on your screen) real-world “Offer Source Code” examples (that has made our students 6-figures in a matter of months).
​Do you know the crucial difference between “Labor” VS. “Info”? Yes, No, Maybe? After this Chapter, you’ll know how to LEVERAGE both to spin up new, irresistible offers, on demand.
​You’ve probably heard that your offer should provide a “transformation”… this is true EXCEPT most “gurus” teach this WRONG. You don’t need any ol’ transformation… You need a “Rapid Imprint Transformation” (and yes, we’ll show you the how and the what).
​If you know how to talk like a normal human being… You’ll be able to create new “Offer Frames” with just a few small tweaks – and each new “Frame” you come up with is a new way you can sell the same offer.
The “4 Levels of Service” and how to pick the RIGHT ONE for you. Each Level has pros and cons. Level 4 is the most profitable with the least amount of labor.
Oh, I almost forgot… There’s a BONUS
Chapter on how to SELL your offer, too…
Discover WHAT to say, HOW to say it, whenever you’re speaking with a prospect (on the phone, via Messenger, whatever). No pushy, sleazy tactics. Just natural conversations, effortless selling – and MASSIVE results.
Take this “pill” to REMEDY any and all misconceptions you (or others) might have about SALES. The level of confusion and bad habits around selling is staggering – and it’s STOPPING YOU from earning the kind of revenue you deserve…
The vital “Sales Macro” strategies you must use to turn applications and prospects into clients who LOVE what you do for them (and are bringing value right back to YOU, not just in terms of cash but in terms of connections, access, and opportunities).
​Did you know? Sales is Leadership. Leadership is Sales. When you see yourself as a Leader, the sales will follow. Use my simple “Identity Shift Script” to install this in your own mind.
The different kinds of “ROI” your prospects are looking for (and how to tell). It’s not always about a monetary return… people are looking for MORE than just dollar-for-dollar.
​“Sales is linear. Do this, then this, and this” ← WRONG! Sales is NON-Linear. It’s 2020 for crying out loud… HOW people LIKE to buy has CHANGED. Don’t miss this important change. I’ll reveal WHAT you must do now and in the future.
​How to help people step into “Buying Spheres” and ALLOW THEMSELVES to do what’s in their best interest (provided you’re offering something of value!)
​And much, MUCH MORE than I can fit right now…
Get the picture? Good.
This is a MASSIVE stack of “how-to” and “Step-by-step” that I’m willing to serve you on a silver platter…
Literally THOUSANDS of our HAPPY students and clients have received the SAME training…
And have gone on to MAKE OFFERS that sell, DOMINATE their industries, and never looked back…

Free Gift #1 The 7-Figure Sales Script

($400 Value)
A doctor’s job is to diagnose the problem.
Prescribing a solution or quoting a figure without
understanding the true problem would be
considered “professional malpractice.”
So don’t “wing it” or use outdated “sales methods” from the 1980’s…
Use our modern-day “7-Figure Sales Scripts” so you can have the right conversations, the right way…
What NOT to Say: The demand-killing phrases you should never, ever say to a prospect on the phone…
The Script: The 12 part script that built our $700K per month business…
​Why silence is a weapon: How, when and where to weaponize silence in your sales call…
STOP sending proposals! Word by word… here’s exactly what to say to take money over the phone…
​And much more…
Not only am I giving you this powerful script…
I’ll also give you the only thing you need to properly define WHO you’re selling to…

Free Gift #2 Clientkit files: avatar builder

($1,500 Value)
Get a sneak-peek from our legendary ClientKit training…
This will set you up so that everything you do, say, and write will speak directly to your most perfect customers or clients.
You cannot charge premium prices while pleasing the “masses.”
You must zero in on your avatar’s deep problems. This training will help you do exactly that.
You will refer to this document over & over again. It’s like a 24/7 “insider” into your market.
Anytime you need to create new marketing materials, posts, or even new offers, this will guide your every step.
You’ll know the pains, desires, dreams, aspirations, needs and wants of your market in High-Definition Clarity. And this will make your marketing IRRESISTIBLE and potent.
​How to avoid the 3 PITFALLS that will stop you dead-in-your-tracks and prevent you from EVER understanding your market (and this will cripple every offer you ever make).
​Why you must DISCOVER and REVEAL who they are… without this, they’ll never identify with your offer or believe it’s for them. We’ll show you how to do this.
​And much more…
Now that you know WHO you’re selling to, we’ll ALSO show you how to PACKAGE and put together OFFERS, in a straight-forward practical way…

Free Gift #3 ClientKit Files: Packaging & Offers ($1,000 Value)

Get another sneak-peek from our legendary ClientKit training…
Because “packaging” your offer can feel tricky and confusing…
We’re MAKING SURE to leave no stone unturned by giving you every possible way to do this.
The key is to start with a powerful offer, so you can then fine-tune and dial it in – based on real-world market feedback.
Your offer is the BRIDGE to their result. When you make this simple shift in your mindset, you’ll see how to design and craft a high-ticket offer that’s destined to sell.
Your clients need this ONE thing. So you need to strip away everything else. We’ll show you the WHAT and the HOW so you can package your offer the right way.
​There are only a few elements that MATTER to your prospects. Don’t create your offer without these.
Use the “High-Ticket Offer Validation Worksheet”: the 8 most important questions to ask yourself (and answer) so you can make your offer to the market with confidence and a high probability of selling something that people actually want.
​And much more…
I don’t see how you can fail with this.
But to make this an even bigger no-brainer for you, here’s ONE MORE free gift…

Free Gift #4 November 2019 Elite Event: Preselling & Creating Products ($350 Value)

I can’t believe I’m doing this, but I am…
Catch a glimpse inside our “closed-door” Elite meeting, where we covered, in-depth, how to “Pre-sell and Create Products”.
Frankly, if we had this blueprint 3-4 years ago, we’d be even further along in our impact and revenue. We shared this blueprint with our Elite fam and the response was incredible.
Inside this training, you’ll discover:
How to get the ECONOMICS right, before you invest any time, money and energy into creating a product or service that no one wants.
The only way to SCALE profitably, without having to chase after more and more clients.
Why do people not buy from you? It’s not what you think. It can be summed up in ONE word. If you nail this, you can spin up new offers that sell at will.
There’s nothing more costly than the WRONG person giving you money. Make sure you avoid this by following our process (revealed in the training).
Our simple step-by-step framework for preselling, validating, and then building out offers.
Now…

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