Everybody wants to know the latest productivity tips, hacks, shortcuts, tools and secrets.

And you know what?

Tips, tricks, hacks and shortcuts are massively overrated.

I bet you’ve tried countless of them yourself. You’ve read the articles, you’ve tried another new to-do list or productivity app. And it didn’t make you more productive. And that’s par for the course – these things meant to be distracting “bright shiny objects”, to begin with.

Increasing your productivity, your effectiveness, your ability to achieve goals – it’s not about what you do. It’s about what kind of person you become.

If you want to succeed in business and in life, it’s not about learning the hottest tips or using the shiniest apps. It’s about becoming a focused, highly productive, highly effective kind of person.

And I’ve got good news: you don’t have to be gifted or especially talented to become a highly effective person.

I sure wasn’t.

I’ve built 7-figure businesses, I’ve bootstrapped my way to running a team of 70 people and I tend to get a lot of stuff done. But it wasn’t always like that.

In fact, I was pretty much the opposite. I’m the kind of guy who would have been voted “least likely to succeed” by my peers – and I can’t even be mad at them for it.

I’ve become a successful entrepreneur despite the obstacles. And I’ve done so in a deliberate, highly systematic way. That means I have a teachable, repeatable system. A system that has worked for me, has worked for people I’ve taught it to and will work for you, too.

Ever feel like you’ve gotten worse or lazier, in the last years? Notice that your attention span is shorter than ever? Maybe you now default to 2x speed on every video you watch and every podcast you listen to and you still skip past many parts?

It’s not your fault.

It’s not that you’ve gotten lazier, it’s that the distraction systems around you have gotten better and more sophisticated.

What do I mean by “distraction systems”?

Facebook, Twitter, Instagram, Snapchat. YouTube, Netflix, Amazon Prime. Not to mention the phone in your pocket and all the apps on it.

There’s a war for our attention. Some of the largest companies online all specialize in getting and then keeping your attention, by delivering rapid-fire, easy-to-consume content. Content that is algorithmically tailored to push your buttons.

We live in a world that’s very different from the one we were used to 10 or even 5 years ago. Teams of data scientists use billions of data points, gathered from all our connected devices, to learn exactly what it takes to get us hooked.

If you think you’re not affected by this, then they’ve definitely got their hooks in. So deep, you don’t even remember what it was like not to be addicted and distracted.

focus & action is made for this new world. For the crazy digital environment we now all live in.

It’s a system that recognizes the fact that we are all perpetually distracted and that more apps and tools aren’t the solution. And it’s a system that is made to work in an environment of infinite input and perpetual overwhelm.

You can’t conquer this wave. But you can learn how to surf it.

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