Ryan Holiday – Growth Hacker Marketing

“A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants”–

Book Synopsis

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too. –Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they’re worth billions–with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Review Quotes

An invaluable tool for ad executives, engineers, and entrepreneurs alike. —Nir Eyal, author of Hooked

Finally, a crystallization and explanation of growth hacking in easy-to-understand terms–and better, real strategies and tactics for application. —Alex Korchinski, growth hacker at Scribd

Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation. —Andrew Chen, Silicon Valley entrepreneur, essayist, and startup advisor

“Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too.” —Jason Harris, CEO of Mekanism