Arlan’s Academy – Strategic PR for Independent Companies w/Janet Oganah
Strategic PR for
Curriculum
Monthly office hours w/Arlan & multiple experts
- Registration
Intro to Janet
- What is Janet’s List?(1:02)
- What will we cover in this course?(2:45)
- What are the benefits of PR to your independent business?
- The broader PR context
How ready are you to delve into PR?
- How ready are you to delve into PR? Getting the basics right(4:35)
- Your story
- Your ‘unique selling point’ (USP) and product/market fit
- Establishing goals and objectives for your proposed PR activity
PR options including obtaining professional support
- PR support options for independent businesses
- PR case study – working with a PR consultant(5:57)
DIY PR optionsLow or no budget PR options
Securing my own PR for Janet’s List – case studies
- When PR leads to other PR – TRT interview(6:06)
- A google search led to BBC Radio 4 which led to NPR(9:56)
- Using Instagram(2:21)Using a Facebook group(3:59)
- When PR leads to other PR – using my network(4:02)
How I prepare for PR opportunities
- What I do when I am approached for PR opportunities
- How I prepare for face-to-face interviews (and video interviews)(8:17)
- How I prepare for radio and written interviews
Making the most of PR obtained
- Making the most of PR coverage
- Measuring the impact of your PR activity
Continuing education
- My signature pop-up shop course
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